Hi! I am currently actively working on creating a marketing funnel for my project and trying to make it as efficient and highly converting as possible. I am very interested in learning about your experience: what stages of the funnel do you consider key to retaining the attention of a potential client and smoothly leading them to a purchase? What tools and approaches help you warm up your audience as much as possible and avoid losses at every step?
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When I started building a marketing funnel for my project, I had exactly the same task — not just to attract attention, but to lead the user to a conscious purchase. Honestly, a lot fell into place after I read the article https://matterapp.com/blog/building-a-high-converting-marketing-funnel. It very clearly describes the stages of the funnel and gives specific recommendations that really work. In my opinion, the key stage was creating trust — through useful content, email chains with value, and not just with offers. The “warm-up” stage with short lead magnets and personalized offers showed itself very well. It is especially important not to lose the audience between stages. This is where automation tools and A/B tests come in handy. The article helped me structure my approach and see the weak points in my funnel.